10 Crypto Marketing Practices You 100% Need to Test

Like in any other niche, cryptocurrency marketing has its own features, strategies, and specifications. The crypto market requires different approaches in terms of advertising; that’s why you should stay up to date with new formats and best marketing practices for blockchain projects in 2023. Being a blockchain marketing agency, we’ve tested plenty of marketing strategies in fields across more than 50 companies, and here is what we can call a “must-have” for the crypto business.

Inbound Marketing

Inbound is one of the most effective instruments literally for any online business, and crypto projects are no exception. By creating engaging content, companies can educate and grow their customers. Especially in this new field with its vast technical vocabulary, where newcomers have yet to learn about anything in the market, providing valuable content is an excellent source of organic traffic.

To prove our word, you can look at how much traffic major crypto brands receive due to content. For example, leading cryptocurrency exchange Binance with its Academy gets more than 700 000 users monthly.

Community Building

Community building in the crypto space is crucial. Community building in crypto is more popular than in any other niche. You can build a credible and trusted brand and increase loyalty by interacting with your target audience.

The benefits of having your own community are obvious, but how can you attract your target audience to join your community? – Here are some tips that will help you:

Affiliate marketing

Affiliate marketing is a well-performing crypto marketing tool. For those who need to learn what affiliate marketing is and how it works, we recommend watching this short yet informative video from Ahrefs.

Many tier-1 crypto companies use affiliate marketing, and it works great when it comes to customer acquisition. As a business, you pay only for referred customers – could it be better?

Referral traffic plays a crucial role in lead generation and customer acquisition for crypto projects; that’s why utilizing affiliate marketing and attracting affiliates is necessary. 

To show you the actual value of affiliate marketing, look at the following screenshot of OKX.com traffic sources. Referral traffic brings in more than 500 000 monthly users, 12% of all website traffic.

Here is another case of how much traffic affiliate-oriented articles may generate on the example of a Forbes article.

Influencer marketing

Another effective practice for crypto projects is Influencer marketing. As well as community building, it helps to gain authority and reliability for your project. 

Influencers are trusted in the community, so businesses need to collaborate with opinion leaders. Influencer marketing can positively impact a brand and drive customers, which means you can double your value.

PR blasts

Press releases can generate a buzz around your projects, which is crucial for the crypto niche. Hype in crypto is a game-changing phenomenon. Just remember DOGE token or Shiba, whose performance was all around the hype.

However, finding the right information and approach to generating a buzz with PR blasts is necessary. Nobody actually cares about product updates or company news if you’re not a Sam Bankman-Fried or Elon Musk. Instead, provide real value to the audience – it can be market research, case studies, guides, or any other content types that are valuable for users and correspond with their demands.

Podcasts

Participating in or organizing podcasts significantly impacts your brand and reputation.

Podcasts allow you to educate customers and interact with the audience personally. It can boost your exposure and increase visibility. Although you cannot expect a lot of direct conversion from this channel, it is still precious for business in the crypto space.

Display advertising

Display advertising can help you get vast exposure. Being in the customer’s sight constantly can bring you unexpected results. The thing is that banner or video advertising itself may not bring you enough conversions or reach your KPIs; however, most businesses have yet to learn what happens behind the scenes and how display ads can affect customers’ behavior.

In fact, such media ads can significantly impact your performance, considering the whole customer journey and different attribution models. If the users don’t make a conversion right after the banner is displayed, it does not see that it will not make it in the future from another channel.

Email marketing

Email marketing is used by more than 64% of small businesses, so it’s tough to overrate its value. Email marketing can help you to increase customer lifetime value, especially in the crypto space.

By proposing special offers via email, businesses can improve their KPIs and performance in general. Due to automation and audience segmentation, you can enhance the customer experience and send relevant offers to your existing customers.

Push notifications

As well as email marketing, push notifications to play almost the same role for mobile applications. Push notifications can inform your users about recent updates, special offers, or other news.

Although the average reaction rate to push notifications is around 3.4% on iOS and 4.6% on Android, it’s still a helpful tool to stand out from other apps and remind your customers about yourself.

Search engine optimization

Last but not least is Search Engine Optimization (SEO). It’s hard to imagine any successful project not doing SEO, as it is a must-have channel for business in the long run. Well-known brands such as Binance, OpenSea, MetaMask, and plenty of others are doing SEO, and if you want your crypto project to succeed, you definitely should consider search engine optimization.

SEO can be divided into two types: on-page and off-page:

The on-page optimization closely correlates with inbound marketing. It includes the following aspects:

The main goal of on-page optimization is to provide useful information for users in the most effective, comfortable, and fast ways possible.

Meanwhile, the off-page optimization relates to the following:

Summary

Long story short, if you’re going to improve the marketing of your blockchain project, these ten crypto marketing practices are a must to test. Something may be more or less effective, it depends on your business and implementation. Remember to focus on the value you provide to your target audience, and if you do so, your customers will reply accordingly.