![Andrew Strassmore Andrew Strassmore](https://blockchainmarketing.io/wp-content/uploads/2023/04/1674547353681.jpeg)
Andrew Strassmore
Marketing addicted and blockchain inspired. Writing about marketing and cryptocurrency since 2017.
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Web Marketing Guide: What is it and How it Works?
Web marketing refers to the marketing of products and services online. It involves various methods and practices for customer acquisition.
![CPA CPA](https://blockchainmarketing.io/wp-content/uploads/2023/07/Group-1000001711-1.png)
What is Cost Per Action (CPA)?
A Cost Per Action (CPA) is the amount of money it costs to have someone take an action on your website.
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What is Ansoff Matrix?
The Ansoff Matrix is an effective analytical tool that businesses can utilize to create a development strategy.
![Direct Marketing Direct Marketing](https://blockchainmarketing.io/wp-content/uploads/2023/07/Group-1000003410-10.png)
What is Direct Marketing?
Direct marketing is a type of advertising that allows businesses to communicate directly with their customer
![NFT Marketing: 10 Tips That Actually Work in 2023 NFT Marketing: 10 Tips That Actually Work in 2023](https://blockchainmarketing.io/wp-content/uploads/2023/07/Group-177-1-1.png)
NFT Marketing: 10 Tips That Actually Work in 2023
NFT marketing refers to the specialized marketing strategies and tactics employed to promote, drive awareness and increase sales for NFTs.
What is a CTA (Call-To-Action) and How To Make it Work?
CTA refers to all the elements calling for a target action, e.g. to buy a product, to order a service or to subscribe.
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Top 10 Full-Service Crypto & Blockchain Marketing Agencies 2023
To save you time, we created a list of the top 10 blockchain and crypto marketing agencies for 2023. Check out the full list.
![What is Stickiness? What is Stickiness?](https://blockchainmarketing.io/wp-content/uploads/2023/06/Group-1000001711.png)
What is Stickiness (Sticky Factor)?
Stickiness in marketing refers to the ability of a product to keep consumers engaged and coming back for more.
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Multichannel Analytics: How to Track the Effectiveness of Traffic Channels
Tracking advertising effectiveness is easy if users leave a request when they first visit the site. But if one visit isn't enough for the user, then how can you track the effectiveness of traffic channels?
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A Comprehensive Guide on Crypto Marketing For 2023
Inside look at crypto marketing and how blockchain companies should develop their marketing strategy in 2023.
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Semantic Core: What It Is and How to Use It?
In linguistics, “semantics” means the definition of a word or a phrase, and in Internet marketing this term is used to describe the themes and structure of a site. In fact, it is a set of words and phrases that best describe the resource and its purpose. They are the ones that bring users to […]
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What is Minimum Viable Product (MVP)?
The term "Minimum Viable Product," refers to a development strategy where a new product is released onto the market with only the most fundamental functionality, yet just enough to attract customers.
![Link Juice Link Juice](https://blockchainmarketing.io/wp-content/uploads/2023/05/Group-1000003410-6-1.png)
What is Link Juice?
Link juice is a metaphor that permits numerous assessment criteria, whereas individual algorithms reflect evaluation elements for websites.
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What is Tokenomics and Why is It Important? a Guide for Beginners
Recently tokenomics has become a suitable alternative for the application of monetary policy to blockchain networks. The term definitely sounds new, and it has significantly changed conventional economic norms based on cryptocurrency.
![Return On Ad Spend (ROAS) Return On Ad Spend (ROAS)](https://blockchainmarketing.io/wp-content/uploads/2023/05/Group-1000003410-5-2.png)
What is Return On Ad Spend (ROAS)?
Return on ad spend, or ROAS, is a marketing term that gauges how much your company makes for every dollar spent on advertising.
![Return On Investment (ROI) Return On Investment (ROI)](https://blockchainmarketing.io/wp-content/uploads/2023/05/Group-1000003410-4-2.png)
What is Return On Investment (ROI)?
Return on Investment, abbreviated as ROI, is a ratio that measures the profitability or effectiveness of a particular business or investment.
![Data-Driven Marketing Data-Driven Marketing](https://blockchainmarketing.io/wp-content/uploads/2023/05/Group-1000003410-3-1.png)
What is Data-Driven Marketing?
Data-driven marketing is a strategy that uses consumer information to purchase media with precision and craft engaging messages. It is one of the most revolutionary shifts to ever occur in digital advertising.
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10 Crypto Marketing Practices You 100% Need to Test
Like in any other niche, cryptocurrency marketing has its own features, strategies, and specifications. Explore best marketing practices.
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B2B Marketing: 10 Tips That Actually Work in 2023
B2B marketing, short for "business-to-business" marketing, is marketing a company's products or services to other businesses or organizations. It involves complex sales cycles requiring additional research, evaluation, and investments compared to B2C (Business to Consumer) marketing.
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Cryptocurrency Token: What Is It in Simple Terms?
In this article, we'll explain what cryptocurrency tokens are and what makes them different.
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What is Link Building?
Link Building is the process of increasing the quantity and quality of links to a web page or site from other web pages or sites.
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What is Nofollow Link in SEO?
Nofollow links are a type of link that can be used in SEO to help avoid spam. When a link has "nofollow" attribute, it tells search engines not to count the link as a vote for the website being linked to. This can be helpful in preventing spammy websites from ranking higher in search results.
![PEST-1](https://blockchainmarketing.io/wp-content/uploads/2023/04/PEST-1.png)
What is PEST Analysis?
PEST analysis is a business tool used to assess the external environment in which a company operates. PEST stands for political, economic, social and technological factors. PEST analysis can be used to assess opportunities and threats in a business environment.
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What is Customer Acquisition Cost (CAC)?
Customer Acquisition Cost (CAC) is the total amount of money spent to acquire one customer. Read further to know the details.
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What is Customer Lifetime Value (CLV)?
The customer lifetime value (CLV) is the total amount of money a business can expect to earn from an individual customer over their entire relationship with the company.
![Event Marketing Event Marketing](https://blockchainmarketing.io/wp-content/uploads/2023/04/event.png)
What is Event Marketing and How it Works?
Event marketing is a type of marketing that involves creating and organizing special events to promote a product, service, or brand.
![ARPU ARPU](https://blockchainmarketing.io/wp-content/uploads/2023/04/Group-1000003410-1-1.png)
What is ARPU?
The average revenue per user (ARPU) is a metric used by businesses to measure the average amount of revenue generated by each individual customer.
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Top 9 Must Read Marketing Books in 2023
As a marketer, keeping up with latest marketing trends is essential; otherwise, you’ll lose your edge over other marketers.
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NFT Marketing Agency: How to Choose the Best One in 2023?
NFT marketing is a new and exciting field, and there are a number of agencies that are poised to become leaders in this space. If you’re looking for an agency to help you market your NFTs, these are definitely worth considering.
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How to Promote Crypto Exchange? – Useful Tips
If you're looking for ways to promote your crypto exchange, there are a number of options available to you. From online marketing to offline marketing.
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Top 10 Crypto Marketing Tools for Blockchain Projects
You know the blockchain is a revolutionary way to transact, but how do you market your business? These are the top 10 crypto marketing tools available now.
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Top 10 Best Crypto Ad Networks in 2023
A complete list of top 10 best cryptocurrency advertising networks of 2023. Explore the details of each ad platform.
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What is The Average Order Value (AOV)?
Average Order Value (AOV) is a key performance indicator used to measure the average revenue generated by each customer order.
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Top 15 Crypto Channels In Telegram To Join In 2023
Find out the best crypto channels in telegram. From news channels to educational groups for traders with active community.
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Blockchain Marketing 10 Tips That Actually Work in 2023
Blockchain marketing is a rapidly emerging field that refers to the promotion and marketing of products and services that reside in the blockchain arena.
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What Actually is Blockchain Marketing? – 2 Different Meanings
Let’s shed light on two different meanings of blockchain marketing and explain how it works nowadays.
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Top 5 Mind-Blowing PR Campaigns in Crypto
Best crypto PR campaigns from most know brands in the industry. Check our how crypto brands market their business.
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What is Crypto Tax and How is it Calculated?
With the rapid growth of crypto countries are now trying to checkmate the burgeoning financial system through regulations and taxation.
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Top 15 Popular Crypto & NFT Scams
This article is a conscious attempt to reveal 15 top crypto scams and how to avoid them, considering the vast prospects of digital assets and decentralized systems.
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Top 20 Play To Earn Games for 2023
List of the best cryptocurrency play to earn games for 2023. Explore the top 20 P2E games and join the gaming revolution.
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How to Generate Forex Leads in 2023? — Ultimate Guide
Generating forex leads is a demanding process that needs a comprehensive strategy and an effective marketing plan.
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Influencer Marketing Overview: 8 Tips That Actually Work in 2023
Main influencer marketing trends and 8 tips that actually work in 2023. Learn more about influencer marketing and how it is changing.