Andrew Strassmore

Web marketing refers to the marketing of products and services online. It involves various methods and practices for customer acquisition.

A Cost Per Action (CPA) is the amount of money it costs to have someone take an action on your website.

The Ansoff Matrix is an effective analytical tool that businesses can utilize to create a development strategy.

Direct marketing is a type of advertising that allows businesses to communicate directly with their customer

NFT marketing refers to the specialized marketing strategies and tactics employed to promote, drive awareness and increase sales for NFTs. 

CTA refers to all the elements calling for a target action, e.g. to buy a product, to order a service or to subscribe.

To save you time, we created a list of the top 10 blockchain and crypto marketing agencies for 2023. Check out the full list.

Stickiness in marketing refers to the ability of a product to keep consumers engaged and coming back for more.

Tracking advertising effectiveness is easy if users leave a request when they first visit the site. But if one visit isn't enough for the user, then how can you track the effectiveness of traffic channels?

Inside look at crypto marketing and how blockchain companies should develop their marketing strategy in 2023.

In linguistics, “semantics” means the definition of a word or a phrase, and in Internet marketing this term is used to describe the themes and structure of a site. In fact, it is a set of words and phrases that best describe the resource and its purpose. They are the ones that bring users to […]

The term "Minimum Viable Product," refers to a development strategy where a new product is released onto the market with only the most fundamental functionality, yet just enough to attract customers.

Link juice is a metaphor that permits numerous assessment criteria, whereas individual algorithms reflect evaluation elements for websites.

Recently tokenomics has become a suitable alternative for the application of monetary policy to blockchain networks. The term definitely sounds new, and it has significantly changed conventional economic norms based on cryptocurrency.

Return on ad spend, or ROAS, is a marketing term that gauges how much your company makes for every dollar spent on advertising.

Return on Investment, abbreviated as ROI, is a ratio that measures the profitability or effectiveness of a particular business or investment.

Data-driven marketing is a strategy that uses consumer information to purchase media with precision and craft engaging messages. It is one of the most revolutionary shifts to ever occur in digital advertising.

Like in any other niche, cryptocurrency marketing has its own features, strategies, and specifications. Explore best marketing practices.

B2B marketing, short for "business-to-business" marketing, is marketing a company's products or services to other businesses or organizations. It involves complex sales cycles requiring additional research, evaluation, and investments compared to B2C (Business to Consumer) marketing.

In this article, we'll explain what cryptocurrency tokens are and what makes them different.

Link Building is the process of increasing the quantity and quality of links to a web page or site from other web pages or sites.

Nofollow links are a type of link that can be used in SEO to help avoid spam. When a link has "nofollow" attribute, it tells search engines not to count the link as a vote for the website being linked to. This can be helpful in preventing spammy websites from ranking higher in search results.

PEST analysis is a business tool used to assess the external environment in which a company operates. PEST stands for political, economic, social and technological factors. PEST analysis can be used to assess opportunities and threats in a business environment.

Customer Acquisition Cost (CAC) is the total amount of money spent to acquire one customer. Read further to know the details.

The customer lifetime value (CLV) is the total amount of money a business can expect to earn from an individual customer over their entire relationship with the company.

Event marketing is a type of marketing that involves creating and organizing special events to promote a product, service, or brand.

The average revenue per user (ARPU) is a metric used by businesses to measure the average amount of revenue generated by each individual customer.

As a marketer, keeping up with latest marketing trends is essential; otherwise, you’ll lose your edge over other marketers.

NFT marketing is a new and exciting field, and there are a number of agencies that are poised to become leaders in this space. If you’re looking for an agency to help you market your NFTs, these are definitely worth considering.

If you're looking for ways to promote your crypto exchange, there are a number of options available to you. From online marketing to offline marketing.

You know the blockchain is a revolutionary way to transact, but how do you market your business? These are the top 10 crypto marketing tools available now.

A complete list of top 10 best cryptocurrency advertising networks of 2023. Explore the details of each ad platform.

Average Order Value (AOV) is a key performance indicator used to measure the average revenue generated by each customer order.

Find out the best crypto channels in telegram. From news channels to educational groups for traders with active community.

Blockchain marketing is a rapidly emerging field that refers to the promotion and marketing of products and services that reside in the blockchain arena.

Let’s shed light on two different meanings of blockchain marketing and explain how it works nowadays.

Best crypto PR campaigns from most know brands in the industry. Check our how crypto brands market their business.

With the rapid growth of crypto countries are now trying to checkmate the burgeoning financial system through regulations and taxation.

This article is a conscious attempt to reveal 15 top crypto scams and how to avoid them, considering the vast prospects of digital assets and decentralized systems.

List of the best cryptocurrency play to earn games for 2023. Explore the top 20 P2E games and join the gaming revolution.

Generating forex leads is a demanding process that needs a comprehensive strategy and an effective marketing plan.

Main influencer marketing trends and 8 tips that actually work in 2023. Learn more about influencer marketing and how it is changing.