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What is Link Juice?

Written by

Emmanuel O.

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Artem Goryushin

Fact checked by

Andrew Strassmore

May 11, 2023

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Link Juice

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Definition

An informal SEO term that refers to the importance of backlinks to a website is “link juice.” The quantity and variety of these links dictate how the link juice is made up. Link juice is regarded as a crucial element for achieving high Google rankings.

Link juice is a metaphor that permits numerous assessment criteria, whereas individual algorithms like PageRank, TrustRank, or Author Rank reflect evaluation elements for websites and web content.

Understanding Link Juice

A search engine ranking element known as “link juice” or “link equity” is based on the notion that some links convey value and authority from one page to another.

This value depends on various variables, including the authority of the linked website, the thematic relevance, the HTTP status, and more. One of the many indications used by Google and other search engines to evaluate a page’s position in the search engine result pages (SERPs) is links that pass equity.

The notion of link strength, also known as link juice, was developed by Greg Boser and is based on the type, quantity, and distribution of inbound links on a website. However, it is compelling and possible that there are additional factors, such as content, markup, metadata, or ranking in SERPs. You could think of a river with branches metaphorically. 

A robust website’s central vein contains the most fabulous link juice; side-arms, or subpages, only gain from this link juice. By dispersing the link power and internal connection, it is essential to maintain a steady flow.

How Does Link Juice Work? 

If you are a regular internet user, then you’ve seen a list of links within the content of an online blog. 

This approach does much more than provide similar content to enhance the reading experience. These backlinks have an advantageous effect on how Google ranks websites.

What is meant by “link juice” is simply the portion of ranking optimization that each link sends to the landing page.

A portion of your ranking potential, known as PageRank (PR), is distributed among these redirects to other websites on the internet if you have a post with links to other pages.

To increase their authority, websites use this link-building feature. Google’s algorithms more favorably rate a page if it contains more links. As a result, these links must link to relevant material, like articles on relevant topics.

A link juice on your company website is deemed successful if it helps visitors access more links with relevant information; getting a good ranking requires applying the right link juice per time. 

Link Juice vs Page Rank 

Many individuals also consider PageRank when discussing link juice. Based primarily on a site’s backlink profile, PageRank was Google’s initial algorithmic calculation to determine how a site should rank. PageRank is no longer the primary component in determining a site’s ranking; it is now just one among hundreds of ranking criteria considered by Google, and its significance has significantly diminished over time.

Link juice can be conceptualized partly as the flow of a page’s ranking power from one link to another. It can be viewed as a vote of confidence for the linked website if a very authoritative page follows a link to an article on a smaller site, giving the connected page some authority.

How to Determine Link Juice?

When determining a link juice, links can be both internal and external; however, it is essential to consider the following factors when deciding whether a link will pass equity or not. 

How Authoritative is the Linking Site?

Links from established, reputable websites tend to pass more juice than those from recently launched, unproven websites.

How Relevant is the Link?

Google works better with your page when links correspond with the content on the page; for instance, it’s better to link your page on real estate property sourcing to another previous article on a list of places to find suitable properties. 

How Crawlable is the Link? 

Crawlers are instructed to ignore blocked pages by a robots.txt file; the link won’t pass value if a page does this.

Is the Link Followed?

Crawlers should disregard no-followed links because they give no information. They will not own link juice. However, the fact that a link is no-followed does not necessarily imply that it has no other value.

Where is the Link Located On the Page?

Those in a page’s text body are given more weight than links tucked away in the footer or sidebar (with some exceptions). Look at it logically: The site’s architecture aids Google in determining what content is most beneficial to users.

Number Of Links Located On the Page 

There is no set rule for the ideal number of links on a website, but if the link to your site is one of many hundreds or thousands, it might be less valuable.

Beyond simple link juice, however, it is unlikely that a user will find and click your link if it is buried among many others, further devaluing it.

Key Benefits Of Link Juice to Your Website

A website or page will appear higher in search results when it has more link juice. The advantages of having authoritative links pointing at your webpage or website are as follows:

  • Your website’s or page’s authority and trustworthiness may be improved through link juice. It raises credibility in search engines’ views as a result.
  • You can improve the position of your website or page in search results to increase traffic. This increases the online visibility of your brand or company.
  • Link juice also helps your website’s overall health and quality, which is crucial for search engine optimization (SEO).

Conclusion 

Your website or page’s ranking in search results can be enhanced by link juice. The link juice increases with the number of high-quality links.

Use effective SEO techniques or practices to maintain solid links and remain at the top of search results. For instance, a link from the New York Times with high authority will convey more link juice than a link from a website with low power.

Related articles:

What is Link Building? What is Nofollow Link in SEO? What is Customer Acquisition Cost (CAC)? What is Data-Driven Marketing?

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