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What is The Average Order Value (AOV)?

Written by

Andrew Strassmore

Reviewed by

Artem Goryushin

Fact checked by

Emmanuel O.

Updated: May 2, 2023

208 views

Elementary

Average Order Value

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Definition

Average Order Value (AOV) is a key performance indicator used to measure the average revenue generated by each customer order. AOV helps businesses understand how much an individual customer spends on each purchase, allowing them to better gauge the overall health of their business.

The average order value (AOV) measures the average revenue generated by each order.

How to Calculate AOV?

AOV can be calculated by dividing the total revenue generated by orders, divided by the number of orders placed. This calculation can be used to evaluate both online and brick-and-mortar retail businesses, as well as subscription services.

Average Order Value (AOV) Formula

Uses of AOV

Average Order Value is a vital metric for any business that wants to maximize its sales potential. By understanding how much customers are spending per order, businesses can make informed decisions about how to increase their AOV. For example, they may choose to offer promotional discounts or bundles on certain items in order to encourage customers to purchase more than one item at a time. Businesses may also use AOV data to determine which product categories are generating the most revenue and which ones need more marketing or promotional efforts. Additionally, AOV can be used to compare the performance of different channels and identify opportunities for improvement.

How to Increase AOV?

There are several strategies businesses can employ to increase their Average Order Value. These include offering discounts or bundled products, creating targeted marketing campaigns, and providing incentives for customers to purchase larger quantities of items. Additionally, businesses should focus on optimizing the customer experience on their website or store by making it easy for customers to find what they’re looking for and providing them with helpful product recommendations. Finally, businesses should monitor AOV over time in order to track how successful their efforts have been in improving this metric.

Summary

AOV is an important metric for eCommerce businesses as it helps them better understand customer behavior and spending habits. By assessing the average amount customers are spending per order, businesses can tailor their strategies to increase their total sales revenue. With the right approach and data-backed insights, business owners can maximize their ROI and optimize conversions by strategically targeting their customers.

Related articles:

What is ARPU? What is Customer Acquisition Cost (CAC)? What is Customer Lifetime Value (CLV)? What is Link Building?

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